![]() ![]() ![]() 46% of Generation Z travelers say Instagram influences their travel decisions, with 50% also taking cues from Facebook posts. Social media and tourism pair beautifully together, because they both focus on sharing experiences.Īs highlighted by global tourism industry statistics, social media’s impact on tourism can be particularly potent for younger demographics. The importance of social media in the tourism industry cannot be overstated. Let’s explore the role of social media in tourism marketing at key points in the customer journey – and how you can use it to maximize your reach and impact. That popularity translates into more bookings for many tourism businesses. ![]() ![]() 4.55 billion people now use social media actively, and as a population, we spend a surprising 15% of our waking hours scrolling our social feeds. That’s because it’s the place to be found. If you’re running tours or activities in the tourism industry, chances are you’re maintaining a social media presence too. Updated April 2023 – Could #hashtags help grow your guest list?Ĭan TikTok really boost your travel bookings? Marketing strategies social media tourism marketing ![]()
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